International Digital Sales & Marketing Program Manager (m/f)
Responsibilities
Drive the end-to-end digitalization of E.ON’s customer experience, enabling digital B2C sales/service business (commodity brownfield)
Accountable for managing all digital sales and service program activities for 2 regional units (RU) and to deliver on the defined objectives
Work closely with other digital team members such as other program and project manager to define and deliver projects in the regions
Report to the Head of Digital Sales and Service regarding overall status and direction within RU
Act as a point of contact for the RU for all digital matters, build strong relationships with the relevant digital stakeholders in the RU and manage them accordingly
Act as interface between the RU and the digital delivery arms within E.ON and with external agencies and contractors to support the delivery in the RU
Employ adequate methods to understand AS-IS, identify weaknesses and opportunities, set objectives to achieve defined goals and mitigate identified risks
Set digital strategies and manage the digital portfolio of RU, considering their specific requirements (360 degrees understanding) of achieving digital KPIs targets
Manage the portfolio of global initiatives to achieve the target KPIs in terms of defining, implementing and follow up on digital KPIs for the RU
Further develop your digital skills with on the job coaching, mentoring and off the job learning opportunities
Qualifications
Master’s degree in a marketing, technical or business field
Significant work experience in account/program management in an international environment, experience of consulting at recognized firms would be beneficial
Experience in the field of digital customer experience or digital sales and servicing in utilities or similar industry (Telcos, Banking)
In-depth understanding of online marketing tools and social media platforms and hands on experience with SEO/SEM and CRM software
Proven skills in managing key digital accounts, involving senior stakeholder management
Clear understanding of the business and key challenges / opportunities in the regions, as well as a high level of commercial acumen
Excellent interpersonal, communication and management skills
Strong analytical skills and delivery focus combined with pragmatic spirit and can do attitude
Business fluency in English, other languages are a plus (e.g. German, Czech, Swedish, Italian)
Mobility to undertake frequent international business travel